Is Apple’s Innovative Era Over

18 01 2009

This MacWorld will go down as the dullest in history. It was bad enough that Steve Jobs, the star of MacWorld, was sick and could not come but the fact that Apple had nothing interesting to show made it worse. There was a new 17 inch MacBook and some minor software updates for iLife, iWork and iMovie. The dutey came down to Schiller to attempt to make MacWorld interesting. I felt sorry for Schiller because he had to limp to through the first hour of MacWorld showing a few new boring features in iLife and iWork. The fact that most people where not even paying attention was amazing. Most of the people there where checking e-mail, instant messaging or browsing the net on their Blackberry’s. I truthfully felt like dying because it was so boring.

I have never been to an event so boring. I couldn’t help but think that these people ran out of ideas so they just added a whole bunch of complex pull-down menus and features no one will ever use. What happened to the simple Apple? It must have gotten sick and died.

The show was not all bad though. The facial recognition feature in iPhoto was a little interesting, but after a while you get bored of seeing software recognizing faces for thirty minutes. Lets end on a positive note. This is most likely the last MacWorld so we do not have to be bored to death anymore (unless they come to CES).

P.S. If there is ever another MacWorld as boring as this feel free to give steve jobs good talking too.


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